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The Bluffer Poplar Bluff Senior High School Poplar Bluff, MO
Issue Date: Monday, February 01, 2010 Issue: Volume LXXVII Issue 7
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At-a-glance

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In this age of environmental awareness and the battle against global warming, many people are finally beginning to take a step back and examine how their actions affect the environment. More people are purchasing organic foods, homes and businesses and looking into alternative sources of power and cars are being run more on ethanol.

Though progress is relatively slow, it’s reassuring that different industries are joining the race to a greener world. One such industry that is beginning to experiment with environmentally-friendly products is the clothing industry with many different large and small companies’ use of organic clothing.

Now, don’t think that organic clothing is some sort of hemp-hippie clothing that looks decades old. Organic clothing is simply clothing made of natural fibers and natural dyes, and the factories use processing techniques that are not as harmful to the environment.

Ok, so now there’s organic clothing lines which is eco-friendly, but how will these natural fibers hold up in the fashion world? The answer to that question is simple: just as well, if not better, than any other piece of designer fashion.

Organic clothing shops are popping up all over the fashion Meccas of the US including New York, Las Angeles, and Chicago. Many of these shops will hold brand names that may not sound familiar to those that are not in the high fashion circles, but the names are very familiar to those who are. These brands include Del Forte, Gilded Age, Ciel, Clerk & Teller, COTO, John Patrick Organic, Ekervaurset and Levi’s.

Levi’s has recently come out with a line of organic jeans. There is the less expensive “e red tab” which costs around $65 and consists of organic dyes. The slightly more eco-friendly “E red tab” is fully organic and will run around $245.

While Levi’s has created some middle class accessible clothing, few other brands have. Ciol, Rel Diel, Jacobs Organic Clothing, and Ekervauarset will easily cost a couple hundred dollars for pants or skirts and just about as much for a simple shirt. Although, unlike Levi’s, the mentioned brands are specifically designed by the designer and are not mass produced. Several brands such as Ekervaurset hand make each piece to make sure that every piece is unique.

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