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The Octagon Sacramento Country Day School Sacramento, CA
Issue Date: Tuesday, May 29, 2012 Issue: Vol. XXXV, No. 8 Last Update: Thursday, May 31, 2012
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At-a-glance

Students' enthusiasm for Kony 2012 campaign dies down after first week
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When the “Kony 2012” video first came out, it touched the hearts of millions. It wasn’t long till, through the power of the Internet, more people than the entire population of Germany had seen it.

With more than 102 million views, the video tried to raise awareness of the atrocities committed by Ugandan warlord Joseph Kony and his Lord’s Resistance Army (LRA). But while it succeeded in raising awareness, it also drew considerable criticism.

According to a March 11 online Forbes article, some of the controversy surrounding Invisible Children and the “Kony 2012” video included discrepancies found in the video.

The article says that Kony isn’t in Uganda and hasn’t been there for six years━a detail the video fails to emphasize, the Forbes writer said. According to the article, the video also oversimplifies the conflict—something that has been going on for 26 years.

In addition, people have been criticizing the campaign for an alleged misuse of finances, according to a March 12 online Washington Post article.

An ABC News article, published March 8, said that the “misuse” came from a report saying that of all the money spent by Invisible Children--the company behind the “Kony 2012” video--last year, only 32 percent went to direct services. The rest was spent on salaries, travel and transport and film production.

And while criticism for Invisible Children continues to grow, public support of the organization has been declining. Of 116 SCDS high-school students polled, only seven planned to attend the event Cover the Night on April 20.

Of these seven none actually went.

Sophomore Kerina Blue was once a proponent of the “Kony 2012” campaign. But after hearing all the criticism, she started having second thoughts.

“I feel like everything regarding this subject is moving so quickly that it’s impossible to really know what’s going on,” she said. “You’re hearing so many things from so many people, and I don’t want to involve myself with something that I really don’t know much about.”

Sophomore Sabrina Edelen also has had doubts about Invisible Children.

“I’ve seen YouTube videos of girls from Uganda who say that the Ugandan army is part of the LRA,” she said. “So by supporting the organization and giving money to the Ugandan army, you’re supporting Kony.”

Edelen also felt that the video was misinformed. She thinks that since the video “fails to mention” that Kony hasn’t been in Uganda since 2006, it reflects how reliable Invisible Children is.

“I feel like they themselves aren’t very educated on where things are going.”

Another issue that students have had with the campaign is the arrest of Jason Russell, co-founder of Invisible Children and director and narrator of the “Kony 2012” video.

Russell was detained in San Diego after allegedly running through public streets in his underwear screaming, masturbating and vandalizing cars.

“If he’s willing to do something like that in public, it makes me wonder what he’ll do with his organization,” Blue said.

Edelen agreed with Blue.

“It’s kind of like, okay, you’ve started up this great organization, and you’re going out and being irresponsible,” Edelen said. “Sure you’re under all this stress, but if you can’t handle it, I don’t think you should be the head of (Invisible Children).”

Although both Blue and Edelen found Russell’s actions immature, sophomore Sarah Wilks felt differently about his arrest.

“I heard that it was a medical issue where he had a total mental breakdown,” she said. “I think anyone could go through that by going from unknown to an international figure overnight.”


Although she wanted to attend, Wilks ended up not participating in “Cover the Night” due to conflicting plans.

Has the video's power faded completely? Edelen thinks it has.

“I feel like it failed after a week, and now half of the people who are supporting it are just doing it because it’s a fad,” she said. “If not, that’s great that they support it.

“I just feel like I was swept up in the fad.”

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