I admit it: I was a latecomer to
the Mad Men game. I didn’t enter the
world of classy pencil skirts, scotch for breakfast, and casual adultery until
late last summer. Flipping through Netflix on a lazy day, I happened to see
that it was on instant streaming. I asked my mom if she wanted to watch an
episode. “I don’t know,” I said, “I just feel like it’s one of those things
we’re supposed to be watching.”
So we settled down in front of the
television and watched an episode. And another. And another. Before long, I was
addicted. Every time I turned it on I was plunged into a bygone era of smoking
on airplanes, offhanded misogyny, and, of course, tremendous cultural upheaval.
I loved it. Six months later and I’m eagerly awaiting its return for season
five – which, by the way, is Sunday, March 25 on AMC.
For all of the Mad Men virgins, the show follows Don Draper, a sixties ad man
whose main function in the show is to do whatever he pleases with minimal
consequences. There’s also his protégée Peggy, who’s trying to make her mark in
the male-dominated world of advertising; Joan, the quintessential sexy
secretary; the likeably slimy Pete Campbell; and a whole host of other
characters. In all honesty, not a whole lot happens most of the time. They sell
ads, they lose accounts, they have sex in semi-public places, they drink enough
to make a normal human pass out before their lunch breaks. It’s fantastic.
It’s not all sex and alcohol, of
course. The show is also rife with historical in-jokes (“I know you stole those
papers! It’s not like there’s a machine
that just makes copies of things!”),
and touches on some of the defining events of the era. We see a nation in shock
after John F. Kennedy’s assassination, and the tensions between the country’s
fifties-era family values and the more liberal atmosphere of the late sixties
and seventies. It’s a fascinating, if romanticized, look at one of the most
turbulent times in recent history.
In the first episode, just after
the opening credits, italicized white words appear on a black screen. “MAD
MEN:” they say, “A term coined in the late 1950’s to describe the advertising
executives of Madison Avenue.” The screen pauses this way for a moment, then
three more words appear below: “They coined it.”
In the end, that’s the allure of
the show – not the glamorous lifestyles, the accurate historical portraiture,
or the talented actors. It’s a bunch of people acting however they want and
looking good doing it. And really, what more can you ask for?